This Father’s Day, something extraordinary is happening.
For the first time ever, two basketball legends—NBA All-Star Allan Houston and his father, the trailblazing Coach Wade Houston—are stepping forward together to talk publicly about how prostate cancer changed their family forever.
And they are doing it for you.
Not for headlines. Not for sympathy. But because far too many Black men are still dying from a disease that is highly treatable when caught early. Because far too many families are blindsided by a diagnosis that could have been prevented or caught sooner. And because silence, especially among Black men, can cost lives.
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Why This Story Matters—Right Now
Prostate cancer is a silent crisis in the Black community. Black men are 70% more likely to be diagnosed and twice as likely to die from the disease compared to white men. These aren’t just numbers. They are fathers, brothers, uncles, teammates, coaches, mentors—and they deserve better.
This Men’s Health Month, and especially this Father’s Day, the Houstons are urging Black men to change the narrative.
“We have to talk about it. We have to be intentional,” Allan Houston says. “Being proactive about your health is not just for you—it’s for the people who count on you. For the people you love.”
Houston, now Vice President of Player and Leadership Development with the New York Knicks, founder of FISLL, and a Board Member at ZERO Prostate Cancer, is also a prostate cancer survivor. Thirteen years after his father was diagnosed, he faced the disease himself. Their shared journey is now a rallying cry for intergenerational awareness and action.
A Conversation That Could Save Lives
Coach Wade Houston, the first Black head coach in the SEC and a man revered in the basketball world, wants Black men to hear this loud and clear: “Early detection can prevent a lot of the medical challenges that happen once it’s discovered,” he says. “You have to get tested—especially if it runs in your family.”
“Sometimes it is passed from grandfather to grandson, or father to son,” Coach Wade explains. And he was right to be concerned.
Years later, Allan noticed rising PSA levels—an early warning sign. “I had a heightened awareness,” he says. “When the numbers started to go up, we had deeper conversations. But until you live it, that’s when the real conversation starts.”
For both men, the experience was about more than medicine—it was spiritual, emotional, and deeply personal.
“I didn’t tell my kids right away,” Allan reflects. “I wanted to get through it first. But when I did, I told them: God has delivered us from a lot of things. This is just another one.”
Breaking the Cycle of Silence
Black men have long been taught to suffer in silence. Coach Wade knows this well. “For such a long time, it was taboo,” he says. “You didn’t talk about it. You didn’t go to the doctor. You didn’t share what was going on. But that’s the worst thing you can do. You need that support.”
Allan echoes that sentiment with a powerful sports metaphor: “In sports, you have to trust and communicate in real time. It’s the same with your health. Find someone you trust—your doctor, your brother, your father—and start the conversation.”
“So, you have to find someone that you trust. And for Black men, that is harder. We must be trustworthy, and we must trust someone. That’s the biggest thing for me, because once you do that, you can have real conversations.”
This isn’t just about treatment. It’s about legacy. About survival. About love.
A Platform for Change
Earlier this year, Allan joined the Board of Directors at ZERO, the nation’s leading prostate cancer advocacy and support organization. And he’s not just lending his name—he’s leveraging his platform to reach the men who need to hear this message most.
ZERO’s Blitz the Barriers will combine education, outreach, and technology to break down barriers to equitable care across 12 highest-risk urban and rural communities over the next ten years.
ZERO’s new campaign, Blitz the Barriers, is the most ambitious project in the history of U.S. prostate cancer patient programs. The grassroots initiative aims to save 100K lives over the next 10 years by addressing critical disparities in prostate cancer outcomes head-on. Focused on education, outreach, and expanding access in 12 of the highest-risk communities, the effort is rooted in equity, urgency, and real, systemic change. And Allan’s voice and community partners like Black Health Matters are central to this effort.
“Talking about prostate cancer isn’t a weakness. It’s strength,” he says. “It’s being a leader. A protector. A father.”
Because this isn’t just a health issue—it’s a matter of life, legacy, and love. Watch Allan Houston’s powerful “New” Father’s Day PSA in partnership with ZERO Prostate Cancer BHM below.
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